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Brands, Political Brands, and Donald Trump
A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States.In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names like Kennedy and Bush became the most famous political brand names in our history, Collen illustrates how political brands can only be really understood in the universe of commercial product brands and trademarks.Brand names are just about the most efficient means of communication humans ever have developed. A single word or name can encapsulate years or decades of history in a way that even a thousand words could not begin to capture. With clarity and insight, this collection explains this unique form of communication to help readers better understand the impact of brand names in politics and in business, and what these brands mean to them, and the country as a whole.
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Living Brands
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer.It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society).In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books.As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport.Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing.As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
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MyStical Mashroom Bullet Dot Grid Notebook Dotted Journal A5 PU Leather Hardcover 160gsm Bamboo
MyStical Mashroom Bullet Dot Grid Notebook Dotted Journal A5 PU Leather Hardcover 160gsm Bamboo
Price: 10.89 € | Shipping*: 0 €
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Which brands of notebooks are stable?
Some of the most stable and reliable notebook brands include Apple, Lenovo, and Dell. Apple's MacBooks are known for their stability and performance, as well as their long-lasting build quality. Lenovo's ThinkPad series is also highly regarded for its durability and stability, making it a popular choice for business professionals. Dell's XPS and Latitude series are known for their stability and reliability, making them a good choice for both personal and professional use.
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Which brands of leather jackets from the 80s?
Some popular brands of leather jackets from the 80s include Schott NYC, Members Only, and Wilsons Leather. These brands were known for their high-quality materials and craftsmanship, as well as their iconic styles that were popular during the 80s. Many of these brands are still sought after today for their vintage appeal and timeless designs.
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Which brands are good for men's leather wallets?
Some popular brands known for their quality men's leather wallets include Bellroy, Saddleback Leather Co., and Fossil. These brands are known for using high-quality leather and craftsmanship, resulting in durable and stylish wallets. Additionally, brands like Herschel Supply Co. and Tumi offer a more modern and sleek design for men's leather wallets. Ultimately, the best brand for a men's leather wallet will depend on individual style preferences and budget.
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Which brands are good saddle brands?
Some popular and well-regarded saddle brands include Brooks England, Fizik, WTB, Specialized, and Selle Italia. These brands are known for their high-quality materials, ergonomic designs, and comfortable saddles that cater to a variety of riding styles and preferences. It's important to try out different brands and models to find the best saddle that fits your individual needs and provides the most comfort for your riding experience.
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Brands and Branding : Strategy to Build and Nurture Brands
This volume examines the importance of strategic brand imaging and brand management.It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy.The book presents a practical perspective on building brands through social media and using artificial intelligence technologies.Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers.This book is a guide for readers and professionals who are interested in all aspects of branding and brand building.It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals.It will help them understand fundamentals and practical application of brand management.
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Brands and Branding
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business!It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
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Building Strong Brands
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper.In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage.Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.A common pitfall of brand strategists is to focus on brand attributes.Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives.A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands.Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy.This new work will be essential reading for the battle-ready.
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Stocking Soft Men Sports Shoes Brands Vulcanize Original Brands Sneakers Basketball Basket Famous Brands Vip Trends Sabot 36
Thank you for visiting us. Whether you're looking for comfort, style, or performance, we’ve got the perfect pair for you. Explore our collection and step into quality with every purchase. Label:yes Outsole material : RUBBER Upper material: Rubber Sole Material: rubber Insole Material: PVC Hign-concerned Chemical : none Shoes Type : other Heel Height : Flat (≤1cm) Fit : Fits true to size, take your normal size Season : Spring/Autumn Model Number : slipon 39-40 due to casuals lofer footwear trainners shooes new season Fashion Element : Shallow Pattern Type : shoes Men sports Loafers Lining Material : CANVAS Insole Material : PU Closure Type : Lace-up Upper Material : PU Brand Name : meinianguan Origin : Mainland China Department Name : ADULT A-6748 : A-6748-01 Size: Foot Length: 31 20.5cm 32 21cm 33 21.5cm 34 22cm 35 22.5cm 36 23cm 37 23.5cm 38 24cm 39 24.5cm 40 25cm 41 25.5cm 42 26cm 43 26.5cm 44 27cm 45 27.5cm 46 28cm 47 28.5cm 48 29cm 49 29.5cm 50 30cm
Price: 42.09 £ | Shipping*: 0.0 £
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Which brands are good vegetarian brands?
Some good vegetarian brands include MorningStar Farms, Gardein, Amy's Kitchen, and Beyond Meat. These brands offer a variety of plant-based products such as veggie burgers, meatless crumbles, and plant-based sausages. They are known for their high-quality ingredients and delicious flavors, making them popular choices for vegetarians and those looking to incorporate more plant-based options into their diet.
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Which bicycle brands are quality brands?
Some quality bicycle brands include Trek, Specialized, Cannondale, Giant, and Santa Cruz. These brands are known for their high-quality materials, innovative designs, and excellent performance. They have a reputation for producing durable and reliable bicycles that cater to a wide range of cycling disciplines. Ultimately, the best brand for you will depend on your specific needs and preferences as a cyclist.
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Do brands like Adidas, Puma, and Nike use real leather?
Brands like Adidas, Puma, and Nike do use real leather in some of their products, particularly in their premium lines of footwear and accessories. However, they also offer a range of products made from synthetic materials as part of their sustainability efforts and to cater to customers who prefer vegan options. It is important for consumers to check the product descriptions and labels to determine whether a specific item is made from real leather or not.
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Which brands have reins and stirrup leathers with good leather quality?
Some brands known for their high-quality leather reins and stirrup leathers include Herm Sprenger, Stubben, and Passier. These brands are known for using top-quality leather and expert craftsmanship to create durable and reliable equestrian equipment. Riders often praise the supple feel and longevity of these brands' leather products, making them a popular choice for serious equestrians.
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